Normally this would all get categorized under “net.art”. But here’s the thing: the web began as an underground. And mischief abounded there—that spirit lives on in 4chan and memes. I put this as Supernatural because—whereas ghosts connect us with the mystery of our dead and demons connect us with the extreme possibility of evil—this kind of mischief connects us with the strange possibility of the future. There is something bizarre and curious or repellant about these things that shocks you into and out of reality. (I think of virtual realities as supernatural places.)

For a more grounded discussion, see this history, this catalog or this anthology. I realize how wankery this whole topic seems.